A few weeks later, Sony also announced it had acquired Jade Raymond’s new studio, Haven Studios.ĭespite the uptick in acquisitions happening this year, Embracer Group has been boosting its studio count for years. Then, a week later, Microsoft announced that it was acquiring Activision Blizzard, the company behind Overwatch and Call of Duty, for a colossal $68.7 billion, and then two weeks later, Sony revealed it was buying Bungie for $3.6 billion. It started with Take-Two Interactive, the parent company behind the Grand Theft Auto series, announcing back in January that it was acquiring mobile giant Zynga for nearly $13 billion. Moving forward, Square Enix says its studios in Japan, Square Enix external studios, and the Square Enix Collective will continue to make games, and the company will continue to “publish franchises such as Just Cause, Outriders, and Life is Strange.”Įmbracer Group’s acquisition joins a lineup of other purchases that have largely defined gaming in 2022 thus far. Reading a bit between the lines, Square Enix has made it clear that it has been less than impressed with its western studio output at times, calling Crystal Dynamcis-developed Marvel’s Avengers a disappointment back in November and stating that Eidos-Montréal’s Marvel’s Guardians of the Galaxy undershot its initial expectations despite strong reviews. “In addition, the transaction enables the launch of new business by moving forward with investments in fields such as blockchain, AI, and the cloud.”
“The transaction will assist the company in adapting to the changes underway in the global business environment by establishing a more efficient allocation of resources, which will enhance corporate value by accelerating growth in the company’s core businesses in the digital entertainment domain,” Square Enix writes in its own release. As for why Square Enix decided to sell these studios to begin with, which includes the studios behind Marvel’s Avengers and Marvel’s Guardians of the Galaxy, Square Enix cites “adapting to the changes underway in the global business environment” and the rise of blockchain technology, cloud gaming, and artificial intelligence and its own investment in each. Since Embracer is acquiring not just Crystal Dynamics, but the Tomb Raider IP as well, it sounds like the next Tomb Raider game, which was announced just a few weeks ago as a title that will be developed completely in Unreal Engine 5, will be an Embracer title. Square Enix America and Europe CEO Phil Rogers writes in the release that Embracer is the best-kept secret in gaming in that it’s a “massive, decentralized collection of entrepreneurs whom we are thrilled to become a part of today.” He calls Embracer Group the perfect fit for Square Enix America and Europe’s ambitions, which is to “make high-quality games, with great people, sustainably, and grow our existing franchises to their best versions.”
It has been a great pleasure meeting with leadership teams and discussing future plans for how they can realize their ambitions and become a great part of Embracer.” “We recognize the fantastic IP, world-class creative talent, and track record of excellence that have been demonstrated time and again over the past decades. “We are thrilled to welcome these studios into the Embracer Group,” Embracer Group co-founder and group CEO Lars Wingefors writes in a release.
0 kommentar(er)
